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Instant Repercussion For Nike Signing Kaepernick

Instant Repercussion For Nike Signing Kaepernick

I used to love Nike, remember as a child purchasing those ghastly expensive shoes, my child even today wants all things, Nike, but no more, after they told every family that has lost a loved one that fought for the flag, that their loved one means nothing, I will be damned if I ever purchase anything from them again until they drop Kaepernick.

Kaepernick will be one of several faces for a campaign marking the 30th anniversary of Nike’s “Just Do It” slogan. He has been sponsored by them since 2011 but has reportedly negotiated a new deal with the U.S. brand that will include a signature shoe and apparel.

Shares in the Beaverton, Oregon-based Nike Inc fell more than 2 percent after Kaepernick posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and “Just do it” slogan, along with the quote: “Believe in something. Even if it means sacrificing everything.”

They are the latest sports brand to face boycott calls, which industry analysts said can alienate some customers, while winning over others, but often blow over quickly.

“Nike is not a stranger for backing sporting personalities who take views and act on them. Politicizing sport is likely to result in polarizing demographics,” said John Guy, an analyst at Mainfirst Bank in London.

“Freedom of speech is one of America’s core tenants, so placing this freedom within a sporting context for a brand as big as Nike will always make headlines,” he added.

What they don’t seem to realize, is every American has the right to freedom of speech, but all the rest of the Americans also have the same right, sometimes our right extends to boycotting or refusing to give any service to a person or organization that supports what we feel violates everything we stand for.

Today many on the left seem to forget, rights come with responsibility, yet Nike used that right, as did  Kaepernick, now comes the other half of this, taking responsibility for what you are saying, or in Nike’s case, they are supporting what Kaepernick said, we also will exercise our equal right by not purchasing any of their products.

About The Author

Timothy Benton

Student of history, a journalist for the last 2 years. Specialize in Middle East History, more specifically modern history with the Israeli Palestinian conflict. Also, a political commentator has been a lifetime fan of politics.

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